Disney•Pixar Cars 2 line architecture for the movie launch. The look was so well received by Disney that we were asked to create the style guide to send out to all their lines of business.
Innovative structure showcases the car itself yet slides open to reveal McQeen’s “gas station” for a new way to have an interactive “Try Me” on a closed package.
After not being able to find a footprint at retail, I spearheaded a rebrand for GuruNanda. The first product presented after the rebrand landed on WalMart endcaps throughout the country during the holiday season, resulting in a full product sell-through. GuruNanda now has dozens of items on WM, Walgreens, Costo and many other retailer’s shelves.
Upscale line of oils based on the five Ayurvedic Elements: Air, Water, Fire, Earth and Ether. The line was marketed to higher-end boutique spas and health stores.
Redesign of a line architecture for Furniture Clinic, products for restoring and sealing leather and wood home products.
While working on the Scene It? brand for the games group, it made the division the most profitable within Mattel. Licensors included Disney, WB, CBS, Fox, Sony and Paramount Pictures.
Ground-breaking game that allows the player to levitate and move a ball through custom mazes with the power of their mind. We created a packaging experience that was as interesting as the game. Removing the top reveals a message that then reveals two boxes, “Mind” and “Matter”. “Mind” contains the strap that reads your brainwaves and “Matter” contains the maze obstacles. When the boxes are removed, the base of the game is revealed.
Line Architecture for both the Toy Story main line as well as the secondary line of toys, Aqua Adventure.
Packaging for the 12” International Buzz Lightyear. The window allowed the light-up power gauntlet to actually come out of the package and when released, snapped back into the darker package to allow the lights to be impactful.
"Pink" Scrabble was a UK special edition game whose proceeds went to raise breast cancer awareness.
Digital video camera that was built to withstand the rough handling of younger consumers.
Packaging redesign for a line of Playboy branded male enhancement pills.